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A message from the Founder, Jerry Cheung
"After more than 20 years of Lunar New Year celebrations in Sheffield, 2025 marked a turning point. What began as a small community gathering has become a major city wide event-bringing together thousands of people from all walks of life. This festival now belongs to the whole city. As we look ahead to 2026, we're inviting partners who believe in connection, culture and community to join us in taking it even further."
Total Reach (Unique People)
1.1M
Total Estimated AVE
£85k - £120k
Total Impressions
4.3M - 5.5M
Massive Attendance
Tens of thousands of visitors joined the festival, with over 30% travelling from outside Sheffield.
Economic Boost
£253k in additional spending was generated across Sheffield City Centre during the festival weekend.
Charity Impact
Over £12,000 was raised in support of The Children’s Hospital Charity through festival activities.
Diverse Performances
More than 100 dancers, singers, models, acrobats and musicians took part across the two-day event.
